An employer brand is an important part of the employee value proposition and is essentially what the organization communicates as its identity to both potential and current employees. It encompasses an organization’s mission, values, culture, and personality. A positive employer brand communicates that the organization is a good employer and a great place to work. Employer brand affects recruitment of new employees, retention and engagement of current employees, and the overall perception of the organization in the market.
This program offered by PM Consulting will help you define an employee value proposition that clearly communicates the value of the brand the organization is developing. The employee brand should truly reflect what is special about the organization and must be aligned with its customer brand.